Perry Ellis International, New York, NY  |  May 2021 - Present

Rafaella | Laundry by Shelli Segal | Ella Rafaella 

​

-Vice President  of Women’s Sportswear |  July 2025- Present

• Lead the brand vision and identity for Laundry by Shelli Segal and Rafaella, maintaining a unified direction.

• Oversee the full design development process, concept creation, aesthetic strategy, and seasonal execution.

• Partner with the Licensing Team to manage the brand and concept direction of licensed product categories.

 

-Senior Design Director of Women’s Sportswear  |  July 2024- July 2025

• Led the brand direction and identity for the relaunch of Laundry by Shelli Segal and Rafaella brand.

• Responsible for overseeing all aspects of design development, including concepts, prints, and aesthetic strategy.

• Worked closely with the marketing team to reset and align creative direction across all channels.

 

-Design Director of  Women’s Sportswear |  May 2021 - July 2024

• Partnered cross-functionally with the head of sales and merchandising to execute and plan business objectives.

• Instrumental in establishing brand identity,  new brand launches,  and other special project brand initiatives.

• Streamlined the design development process for mainline department store channels, off-price, and club businesses, including Sam’s Club, BJ’s, and Costco.

 

Hudson’s Bay Company, New York, NY  |  February 2013 -June 2020

Lord & Taylor | Hudson’s Bay Company | Saks Fifth Avenue | Saks off 5th

 

-Vice President of Owned Brands of Design  |  August 2019 - June 2020

• Led Saks OFF 5th Private Label Design and Merchandising Teams for men’s and women’s apparel, footwear, accessories, sleep,  color, and print teams. 

• Partnered cross-functionally with executive committee members to execute and plan business objectives.

• Managed the development and design team to establish brand identities, achieve target costs, and drive margin.

 

-Divisional Vice President of Owned Brands Design  |  May 2018 -August 2019

• Spearheaded the development and execution of innovative brand launches for modern women's design and print teams across Saks Fifth Avenue, Saks OFF 5th, Lord & Taylor, and Hudson's Bay Company private label lines.

• Established strategic relationships with domestic and international vendor partners. 

• Built team culture by establishing an internal learning and development program that increased engagement.

 

- Senior Designer- Design Director  |  February 2013 -May 2018

• Managed the modern women's design team across the woven, lounge, and cut and sew knits categories for Lord & Taylor and Hudson's Bay Company private labels.

 

New York  & Company, New York, NY  |  February 2008 -January 2013

 

-Assistant Designer - Senior Designer 

• A key member of the design team, managing products for monthly deliveries across multiple product categories, including knits, wovens, sleepwear, intimates, dresses, and loungewear over company tenure. 

• Identified white space opportunity to expand market share and product offering.

• Managed sketches and detailed design packages for sampling and production.

• Researched trends, silhouettes, and fabric innovations to further enhance the product.

 

Andrew & Co, New York, NY  |  May 2007– January 2008

 

-Designer - Head Designer 

• Developed sketches and detailed technical packages for sampling and production for woven categories. 

• Collaborated with the sales team to present the collection to buyers and accounts. 

• Extensively communicated with factories for development, production, and sourcing.

 

Jaclyn Apparel, New York, NY  |  August  2005– May 2007

 

-Print Designer/Design Assistant - Sleepwear and Intimates |

• Created original prints for seasonal sleepwear and intimates collections.

• Collaborated with the design director to establish concepts, print assortments, and color palettes.

• Developed packaging and sketches for internal product lines and custom projects.