Perry Ellis International, New York, NY  |  May 2021 - Present

Rafaella | Laundry by Shelli Segal | Ella Rafaella 

 

Vice President, Women's Sportswear |  July 2025 - Present

• Direct creative vision and seasonal strategy for Laundry by Shelli Segal and Rafaella across distribution channels.

• Lead end-to-end design and development, translating consumer insights and trends into commercial collections.

• Partner with executive leadership, sales, and merchandising to align product innovation with growth strategies.

• Oversee creative direction for licensed categories, ensuring brand consistency and product expansion.

 

Senior Design Director, Women's Sportswear  |  July 2024 - July 2025

• Spearheaded the creative relaunch of Laundry by Shelli Segal, redefining brand identity, aesthetic, and product direction.

• Defined customer positioning, seasonal concepts, prints, and product direction to unify brand identity.

• Partnered with marketing and merchandising to align product design, brand storytelling, and consumer-facing creative.

• Directed seasonal design strategy for Rafaella, balancing brand evolution with commercial objectives.

 

Design Director, Women's Sportswear|  May 2021 - July 2024

• Partnered with sales and merchandising to align product strategy with business goals and consumer demand.

• Contributed to brand launches, identity development, and strategic product initiatives across multiple channels.

• Streamlined design and development across department stores, off-price, and wholesale clubs.

 

Hudson’s Bay Company, New York, NY  |  February 2013 -June 2020

Lord & Taylor | Hudson’s Bay | Saks Fifth Avenue | Saks OFF 5TH

 

Vice President, Owned Brands Design | Saks OFF 5TH | August 2019 - June 2020

• Led and developed a 20+ person design and merchandising team across apparel, footwear, accessories, sleepwear, color, and print at Saks OFF 5TH.

• Directed creative vision, brand development, and product strategy to drive commercial growth.

• Partnered with executive leadership to align business priorities, creative direction, and merchandising strategies.

• Oversaw product development and sourcing to optimize costs, margins, and execution.

 

Divisional Vice President, Owned Brands Design  |  May 2018 - August 2019

• Spearheaded private-label brand launches across Saks Fifth Avenue, Saks OFF 5TH, Lord & Taylor, and Hudson’s Bay.

• Established strategic domestic and international vendor partnerships.

• Launched an internal development program to strengthen team engagement and talent growth.

 

Senior Designer- Design Director  |  February 2013 - May 2018

• Advanced through leadership roles across women’s woven, knit, and lounge categories.

• Directed seasonal collections for Lord & Taylor and Hudson’s Bay.

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New York & Company, New York, NY  |  February 2008 - January 2013

Assistant Designer - Senior Designer

• Advanced through progressive design roles across women's knits, wovens, dresses, sleepwear, intimates, and loungewear.

• Identified emerging trends and assortment opportunities to expand product offerings and strengthen market relevance.

• Developed original sketches and technical packages from design through production.

• Collaborated with merchandising, sourcing, and product development to execute monthly collections.

 

Andrew & Co, New York, NY  |  May 2007– January 2008

Designer - Head Designer 

• Directed design and development for women's woven apparel, from concept creation through production.

• Collaborated with sales leadership to present seasonal collections to retail buyers and key accounts.

• Managed communication with domestic and international factories to support product development, sourcing, and production timelines.

 

Jaclyn Apparel, New York, NY  |  August  2005 – May 2007

Print Designer/Design Assistant, Sleepwear and Intimates 

• Created original prints, graphics, and seasonal color stories for sleepwear and intimates collections.

• Collaborated with design leadership to establish collection concepts, print assortments, and cohesive design direction.

• Supported product development through technical sketches, packaging concepts, and custom retail programs.